We are New Normal Lab, a Paris-based creative consultancy. Inspired by change, we take pride in partnering with like-minded clients and collaborators who share our vision and ambitions. Our expertise lies in building future-fit brands through bold visual identities, digital experiences, and impactful advertising campaigns. Contact us
Founded in 2022 by award-winning creative leaders Isabelle Gusching and Elie Trotignon, we’re here to challenge the status quo and set new standards.